media kit
Mplanet™
Mplanet™ is the American Marketing Association’s premier event for the marketing community and a destination for the latest marketing thinking, innovations and interaction with the best marketing minds. Senior marketing executives, industry luminaries and top academics will engage in a dialogue about the magnitude and pace of change during the last few years. Mplanet will provide marketers with a place to discover and explore new ideas, new learning and techniques, proven strategies and solutions for some of the biggest challenges and opportunities in the Marketsphere.
When: January 26-28, 2009
Where: Rosen Shingle Creek Resort - Orlando, FL
Created by the American Marketing Association, in partnership with Bain & Company, The Wharton School and SpencerStuart, Mplanet provides senior marketing leaders and luminaries with a hands-on, first-of-its-kind destination for:
- Relevant information, best practices and actionable solutions. Interact in discussions with the top minds in marketing on topics that reveal answers to today's most pressing marketing challenges.
- Interactive environments. There are no podiums and no barriers to inhibit the free-flow of information. Immerse yourself in an environment designed to stimulate ideas and provide results.
- Networking with marketing leaders. Make contacts, discuss strategies and create opportunities with the best CMOs and managers in the business.
As consumers and businesses are holding marketers to a higher standard of effectiveness, marketers are looking for personally relevant insight and tools from experts and their peers. AMA designed Mplanet based on in-depth quantitative and qualitative research to understand today's needs of marketers.
Attendees will also be submerged in the most pressing issues and trends through the unique and engaging event program that offers three different types of sessions:
- Perspectives – Views and insights from leading CEOs
- Forums – Trends and experiences from C-level marketing leaders and luminaries
- Spotlights – Tools, techniques and takeaways from subject matter experts.
The Mplanet Discovery Center, an interactive and experiential exhibit venue, will allow attendees to view the latest marketing-related products and services with demonstrations from over 100 companies.
Bios
Dennis Dunlap
Chief Executive Officer
American Marketing Association
Dennis Dunlap is the Chief Executive Officer of the American Marketing Association (AMA), the largest marketing association in North America. Since coming to AMA in 1999, Dennis has spearheaded significant change and focused on enhancing the associations' visibility and leadership position in the marketing profession. He has also successfully enhanced AMA's core value proposition, along with its products and services, to advance marketing practice and thought leadership across the industry.
Dennis' career began in 1965 with Leo Burnett Company, the largest advertising agency in Chicago and among the top global agencies. In his 25 years with Burnett, Dennis worked with many of the world's top global consumer brands including Philip Morris, Procter & Gamble, Kellogg, Kraft, Johnson Wax, RCA, Maytag and others. From 1980-1990, Dennis was part of the agency's senior management group, serving as Senior Vice President/Client Service Director; President/CEO, Leo Burnett Canada; and Executive Vice President, Leo Burnett USA.
In 1990, Dennis joined RR Donnelley & Sons Company, an integrated communications services company and the world's largest U.S. based printer, as a Senior Vice President in the Information Services Group. There, Dennis was responsible for leading and managing several business units including Mobium, a wholly owned subsidiary and business to business marketing communications firm; Intervisual Communications, a subsidiary company which created and produced specialty print advertising products; Database Technology Services, a division providing information and content management products and professional services; and Graphics Management, a division providing packaging and print production managing services.
Dennis serves on the Board of Trustees for the AMA Foundation and on the National Volunteer Board for the American Red Cross.
